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The “Talk. They Hear You.” campaign aims to reduce underage drinking and other substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address these issues with their children early and often.


Parent & Caregiver Resources

Community Partner Resources

School & Educator Resources

Talk, They Hear You App

The Substance Abuse and Mental Health Services Administration’s (SAMHSA) new “Talk. They Hear You.”® campaign mobile app helps parents and caregivers prepare for some of the most important conversations they may ever have with their kids. It shows them how to turn everyday situations into opportunities to talk with their children about alcohol and other drugs, and equips them with the necessary skills, confidence, and knowledge to start and continue these conversations as their kids get older.

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